TOURAGE – Developing Senior Tourism in Remote Regions

The project has grown out from the idea that although demographic change brings many challenges it can also bring opportunities to the regions. Tourism is one of the fastest growing industries in Europe and relatively remote regions have both a lot of unexploited and unknown development potential in this regard. The project seeks to identify good practices on developing tourism possibilities for a growing segment of elderly travelers. Print

The results gained in this collaboration will be an essential instrument to communicate to the rest of Europe the means by which “The Senior Tourism Model” can be created and enhanced and also highlight the tools that can be used to improve Regional Senior Tourism Policies.

The overarching objective of the Tourage project is to enhance the regional economy by means of senior tourism development and to support active and healthy ageing. The project aims to enlighten the responsible personnel of Regional Authorities, decision-makers and politicians in the field about the challenges and benefits of senior tourism, its future and trends and above all good practices exchanged and deployed.

The project runs from January 2012 until December 2014. It is co-financed by the European Regional Development Fund and made possible by INTERREG IVC programme. The partnership consists of 11 organizations from 9 different EU member states:

  • Regional Council of North Karelia, Lead Partner, Finland
  • Bourgas Regional Tourist Association, Bulgaria
  • Region of East Macedonia and Thrace, Greece
  • Lake Balaton Development Coordination Agency, Hungary
  • Szabolcs-Szatmár-Bereg County Regional Development and Environmental Management Agency, Hungary
  • West Regional Authority, Ireland
  • Vidzeme Planning Region, Latvia
  • Association of Polish Communes of Euroregion Baltic, Poland
  • Podkarpackie Region, Poland
  • County Council of Granada, Spain
  • Regional Development Agency of the Prešov Self-Governing Region, Slovakia
  • North-West Regional Development Agency, Romania (Project partner until 2013)

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Coordinator: Regional Council of North Karelia (Finland)
Contact: Ms Ulla Äänismaa

Funding programme: Interreg IVC