EuroScreen – European Screen Destinations

Screen tourism demonstrates the power of film, TV and commercials, as well as games, mobile and internet-based content in attracting tourists to visit destinations seen on screen. It is evidenced through countless productions shot and set in locations all over the world.Euroscreen_logotype_colour

EuroScreen is a project specifically designed to capitalise on the major economic and cultural opportunities presented through screen tourism. The three year project, co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme, aims to exploit the screen sector as a proven catalyst for tourism development through the alignment of policies between the screen and tourism industries. By establishing clear links between the two industries, EuroScreen aims to increase screen and tourism SMEs’ understanding of the benefits of working together, thus encouraging cross sector collaboration.

The EuroScreen partnership consists of nine organisations across eight different EU regions, including regional development agencies, film commissions and a higher education institution:
–    Film London (UK), Lead Partner
–    Apulia Film Commission (Italy)
–    Bucharest Ilfov Regional Development Agency (Romania)
–    Fondazzjoni Temi Zammit (Malta)
–    Lund University, Department of Service Management (Sweden)
–    Maribor Development Agency (Slovenia)
–    Promalaga (Spain)
–    Rzeszow Regional Development Agency (Poland)
–    Ystad Municipality (Sweden)

Products developed in the project include:

  • Baseline study of research
  • Case study guide
  • Manual for policy makers
  • Research assessing the impact of film locations on tourists visiting
  • Online database of screen tourism information (books, articles, reports, press, videos etc.)

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Coordinator: Film London (United Kingdom)
Contact: Ms Matti Allam
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Funding programme: INTERREG IVC